Everything needed for
your profile setup.
Whether you’re building your profile yourself, adding our Done-For-You service, or already on a higher plan that includes setup — here’s what to gather.
Who this page is for.
This is the same setup checklist for every member tier. The only difference is who’s doing the work — you, us, or a combination. Find yourself below.
You’re building your own profile.
Use this page as your checklist. Gather the details, log into your dashboard, and fill them in at your own pace.
You’d rather we built it for you.
Add Done-For-You Setup below for $97 one-time. Send us your details, and your profile is live within days — not weeks.
Setup is included with your plan.
You don’t need to purchase the DFY add-on. Just send us the details below and we’ll handle the rest.
Why complete information matters.
The details you provide here don’t just build your directory profile. They also inform Mara — our AI assistant — and the Digital Dominance Network we build for our Authority Tier members.
The more complete the information, the more completely our tools can work for you.
Anything you skip can still be added by you anytime through your profile dashboard. Items you’d like us to add or revise later may need a profile plan upgrade or a separate setup request.
What you need to gather.
Twenty-seven items, organized into seven simple groups. Items marked with a gold dot are ones we’ll write or generate from your business information if you’d rather we write them for you. Items marked with a hollow dot are optional — not required.
The Basics
- Type of Listing — personal or company
- One of 18 main categories (shown on the home page)
- Specialties (sub-categories) — enable the ones that fit
- First & Last Name
- Email Address
- Phone Number
- Company Name
Your Story
If you skip any of these, we’ll write them based on your business details and information available online.
- Short Description — about 25 words on what you do and who you serve
- About Me Segment — about 200 words
- Personal Quote / Motto — about 30 words
You can revise any of these from your dashboard at any time.
Contact & Location
Optional for your directory profile, but strongly recommended if you’re on a plan that includes Google Business Profile management — Google needs this information to verify your business location and rank you locally.
- Your Position — owner, realtor, etc. optional
- Street Address optional
- City optional
- State optional
- Zip Code optional
Visuals
We’ll resize images as needed — just send us what you have.
- Profile Photo
- Logo
- Profile Banner Image
Links
- Website Link
- Booking Link
- Social Media Links
Credibility
- Year You Established Your Business
- Hours of Operation
- Accepted Forms of Payment
- Credentials — formal or business
- Honors and Awards
Documents Your Customers Can Download
Upload up to five documents your customers can download directly from your profile. For each document, provide a clear title or name so customers know what they’re downloading before they click.
- Examples — CV or resume, brochure, menu, price sheet, service catalog, capabilities deck, intake form, FAQ document, product spec sheet
- Accepted formats — PDF, Word (.doc, .docx), Excel (.xls, .xlsx), JPG, PNG, GIF, TXT
Want us to do the setup for you?
Add Done-For-You Profile Setup for $97 one-time. We take the details you send us and build your initial profile — live in days, not weeks. Most successful Gold Plan members start here.
Add a Profile Power Post while you’re at it.
During checkout, you’ll see the option to add a Done-For-You Profile Power Post — a 1,000-word feature article about your business or niche, with two images and SEO backlinks, published directly to your listing.
If you have a subject in mind, send it to us with your other details. If you have your own images, even better. Otherwise, we’ll choose a relevant subject and use stock images.
Available as an optional add-on for Gold and Platinum members. Diamond and Authority Tier plans already include monthly authority articles.
How to send us your information.
- Gather the details from the checklist above. You don’t need to complete everything in one sitting — collect what you have, and we’ll fill in the rest from your business details where we can.
- Email everything to Content@stlouismissourinearme.com — attach your photos, logo, banner, and any documents directly to the email.
- Use the name of your business as the email subject line. That’s how we’ll match your details to your member account.
- We’ll get to work. Most profiles are live within a few business days. We’ll reach out if we need anything additional.
Questions? Email directory@stlouismissourinearme.com or call (314) 756-8500.